Titan Insurance Sales Teams Up with Raiders
Titan's Bay Area offices teamed with the Oakland Raiders in September to promote an increase in brand awareness. As part of the activation, Titan set-up a booth in "Raiderville," an area where fans congregate and interact with sponsors before Raiders games. The Titan Bobblehead Mascot was in attendance and posed for pictures with members of the Raider nation! Four Hyperlocal Brand Ambassadors and Titan Sales Associates were staffed for each game, including Erika Cropper, Jerome Locsin, Ken Sedam, Kevin Wong, Brenda Saucedo, Jean Lin, Romica Silas, Jennifer Champion, Jennifer Young, and Susie Brown.
Placement of the orange Titan Hyperlocal Station within the stadium breezeway provided significant traffic and visibility as event attendees were going to their seats. Brand Ambassadors interacted with fans by passing out scratch-off cards inviting them to the Titan booth to redeem prizes via the spinning wheel. Prize giveaways included a Raiders autographed helmet and Raiders future game day tickets, in addition to rally towels, koozies, beads, footballs, frisbees, and sunglasses. Community ties were strengthened when raffle winners selected a store to visit and claim their prize.
Sales Manager Jerome Locsin stated the following: "The Oakland Raider fan base is one of the most excitable and loyal groups within the NFL franchises, with a demographic fittingly attractive to Titan Insurance Sales." The total amount of leads has reached 2,250 and Titan has found great success by reaching out to the Raider Nation!
About Titan Insurance Sales
Titan Insurance Sales with over 80 locations is a company-owned agency representing the Titan insurance companies. Titan, a leading discount car insurance company, is an affiliate of Nationwide® and is known for offering specialty auto and commercial vehicle insurance to consumers. The company's mission is to provide simple and affordable solutions for our customer's insurance and financial services needs from a company they can trust.