The race to influence

Commentarya month ago
Over the several weeks, leading entertainment networks including ABC, Hulu, and Netflix have announced plans to produce television and streaming content centered on popular social media influencers and influencer culture.
These shows—which include ABC’s American Idol-esque competition #FollowMe; Hulu’s Keeping Up with the Kardashians-like, sister-centric series The D’Amelio Show; and Netflix’s Real World-influenced reality shows The Hype House and Byron Baes—look to captivate the attention of Gen Z and Gen Alpha. By moving in on this content base early, these networks aim to increase engagement over time due to the stick nature of streaming consumption.
Stepping back, it’s long been acknowledged that the lives and whims of consumers are unpredictable and highly malleable. Consumers, especially young consumers, have been influenced by their peers and their heroes since long before social media.
But while the use of celebrities has long been a common playbook for medic companies, the announcement of these influencer-centric shows reinforce the growing trend of businesses using social media content creators to augment their brands and content slate.
We take this as a further clear indicator of the rising power of digital creators to influence not only the social platforms where they build and push their content, but the goings-on of stalwart corporations looking to freshen up their offerings and their audiences.
And as companies continue to develop their marketing strategies, we believe influencers could come to serve the function of a real-time community center, helping to distribute reactive and proactive content for brands to their fanbases.
As of this writing, NFLX was a portfolio holding of Titan Invest. This security may cease to be a portfolio holding at some point in the future.

Become a Titan investor today.

Titan Invest is an SEC registered investment adviser. By using this website, you accept our Terms of Use and Privacy Policy. Titan’s investment advisory services are available only to residents of the United States in jurisdictions where Titan is registered. Nothing on this website should be considered an offer, solicitation of an offer, or advice to buy or sell securities. Past performance is no guarantee of future results. Any historical returns, expected returns [or probability projections] are hypothetical in nature and may not reflect actual future performance. Account holdings are for illustrative purposes only and are not investment recommendations. The content on this website is for informational purposes only and does not constitute a comprehensive description of Titan’s investment advisory services.
Refer to Titan Invest’s Program Brochure for more information. Certain investments are not suitable for all investors. Before investing, consider your investment objectives and Titan’s fees. The rate of return on investments can vary widely over time, especially for long term investments. Investment losses are possible, including the potential loss of all amounts invested. Brokerage services are provided to Titan Clients by Apex Clearing, an SEC registered broker-dealer and member FINRA/SIPC. For more information, see our disclosures. Contact: 110 Greene Street, Suite 910, New York, NY 10012. Information provided by Titan Support is for informational and general educational purposes only and is not investment or financial advice.
© Copyright 2021 Whisker Technologies, Inc. All rights reserved.