Wednesday, Jul 10th 2019
Ahead of annual content creator convention Vidcon, several reports emerged highlighting Facebook's continued efforts in growing its more nascent content platforms.
Despite its ironclad grip on social media advertising, Facebook is not resting on its laurels when it comes to further expanding its content monetization platform.
On Tuesday, Facebook formally announced its plan to begin monetizing its Patreon-like fan subscription platform.
Shortly afterwards, reports circulated in the media reporting interest from Facebook in acquiring gaming studios to further bolster its VR business.
Facebook only launched its Fan Subscriptions offering last year. The product is similar to Patreon, and allows users to directly support their favorite content creators for a fixed $4.99 monthly subscription fee.
In what appears to be a relatively early monetization timeline for Facebook, it confirmed prior rumors that it would begin taking a 30% cut of the fees paid through that platform.
While the reports on the gaming side are still unofficial, we think the rumors makes sense given the relative importance of marquee content in gaming compared to other content formats like music or movies.
Consumer interest in Google's recently announced cloud gaming platform seemed to fizzle following its initial announcement, we believe largely due to its lack of marquee titles with which to entice users to try out the platform.
By directly bringing marquee gaming brands in-house, we believe Facebook is attempting to create the right conditions that could potentially catalyze broader consumer adoption of VR platforms like Oculus throughout the massive gaming vertical.
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