Amazon's stock roared after reporting earnings, positively surprising investors not only on revenue growth but in profits. The latter is especially important, as investors have often questioned the company's financial discipline.
The most eye-catching stat of Amazon's recent announcement: AMZN now commands 42 cents of every dollar spent online.
The most under-appreciated stat: AMZN announced that it will increase pricing of Prime from $99 to $119. That's a quiet 20%.
This is the sort of textbook pricing power that Warren Buffet praises: "the single most important decision in evaluating a business is pricing power. If you've got the power to raise prices without losing business to a competitor, you've got a very good business."
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