Equity Compensation Planning


About Equity Compensation Planning

Equity compensation can be a powerful engine for building long-term wealth, but it requires thoughtful planning to unlock its full potential. From navigating vesting schedules, managing concentration risk, to minimizing tax liabilities, we provide clear, personalized guidance at every stage. Whether you're a startup employee or an executive at a public company, our team is here to help you build a plan that aligns your equity with your broader financial goals. We'll ensure you’re not just vesting RSUs every quarter in an ETrade account, you’re turning it into lasting wealth. 


Real Client Example 

Turn your RSUs into real wealth, not just a tax headache. Get tailored guidance on managing, optimizing, and unlocking the full value of your equity.

The Problem
Our Plan
Outcome

Problem

Like most folks that work in tech, a staff engineer at a growth tech company that was performing well in their role began to accrue equity that was to be vested over the next several years.

Given grants begin to stack on top of each other rather quickly, the RSUs began to represent over 25% of the client’s net worth. Despite believing in their employer's future, they were concerned about portfolio concentration and market volatility affecting their financial security.

Client Quote: "I believe in the company's long-term success and want to maintain some exposure, but watching my net worth swing dramatically with the stock price is becoming stressful. I need a more balanced approach."


Our Plan

  1. Developed a systematic RSU diversification strategy as new shares vested in an effort to manage concentration risk.
  2. Created tax-efficient selling guidelines with specific thresholds to maintain target exposure levels
  3. Implemented option strategies to generate additional income while maintaining upside potential


Outcome

The client adopted a structured framework that balanced company loyalty with prudent risk management, leading to a more diversified portfolio over the long run.

Importantly, establishing a plan minimized the emotional burden of the decision making process — no longer is the client beholden to the price swings and hoping that everything will be OK.

Key Takeaway:

By implementing clear diversification rules and tax-efficient selling strategies, we were able to shift concentration risk into a more balanced portfolio that better aligned with the client's long-term financial goals.