Wednesday, Jan 30th 2019
Consumers continued to use Facebook heavily in Q4. The network seemed resilient in light of all the media scrutiny around privacy.
The digital advertising juggernaut powered through privacy scandals with strong results in Q4. User growth and engagement were healthy, a sharp contrast to recent media scrutiny. Shares rose +12% after hours.
These results seemed to prove the resilience and network effect-driven moat of the Facebook platform.
All eyes seemed to be focused on two key signposts: user growth and engagement.
These metrics indicate the health of the Facebook network and its attractiveness to advertisers (how Facebook makes money).
Privacy troubles don't seem to have hurt new user signups. Existing users have not deleted Facebook en masse.
Stable engagement across geographies suggests the Facebook network remains fairly healthy despite the negative press.
Between the negative press attention and regulatory pressure from Washington, we believe there's a huge disconnect between the media and what's going on in the rest of the world.
Advertisers don't seem to be listening to either of those cohorts -- they're following the consumer. The dat shows that most consumers continue to use Facebook on a daily basis worldwide. We think that's what matters for the health of Facebook's network and its top and bottom line.
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